People


0150

 Qualification & Memberships

  • G. D. Art (Applied Art) with Specialization in Photography
  • An Alumnus of Abhinav Kala Mahavidyalay Pune and J.J. School of Art, Mumbai
  • Member RAMA: Regional Advertising & Marketing Association
  • Member MCCIA
  • Member Ad Club, Bombay
Experience:

  • Overall 25 years experience in the field of Advertising & Communication design
  • He was an integral part of many prestigious advertising campaigns, including Gemini Refined Sunflower Oil, John Deere Tractors, Reliance Communications Ltd., Budweiser Beer (AB-INBEV), SIBM (Symbiosis International University), Larsen & Toubro Ltd. and DSK Group of Companies.
  • Hemant was the principal creative consultant behind the Budweiser Beer Launch in India’s four metros
  • Hemant has cultivated a deep interest in Brand Designing & Brand Architecture
  • He is a specialist in the creative positioning of brands
  • Hemant is also an avid photographer
  • Armed with hi-end photography gears, Hemant has recently established www.hemantmedhi.com, an exclusive entity focusing on premium quality photography

Accolades:

  • Winner of Best Logo Design award at CEAD (Communication Excellence in Advertising and Designing), Pune

Campaigns/Brands worked for:

  • Larsen & Toubro Ltd.
  • Kingfisher Training Academy
  • Samrat & Gemini Sunflower Oil
  • John Deere Equipments Pvt. Ltd.
  • Reliance Communications Ltd.
  • Budweiser Beer (AB-INBEV)
  • SIBM (Symbiosis International University)
  • DSK Group of Companies
  • Sapat & Parivar Tea
  • Mother’s Recipe
  • GIC
  • Ekbote Furnitures
Vineet Qualifications & Memberships:

  • MBA with specialization in Marketing from Symbiosis (SIBM) Pune
  • Graduated in Chemistry from University of Poona
  • Visiting Faculty of Brand Management and Management Development Programs with SIBM
  • Featured in the collector’s issue of Business World in the case study discussion
Previous experience:

  • Overall 22 years of work experience with leading corporates in FMCG, Pharma, OTC, Durables & consulting space.
  • Manager Marketing Philips India Ltd, Pune. Head of Garment Care. Anchored Product Creation for Low end Dry Irons for the global market. Introduced hand held vacuum cleaners in the Indian Market.
  • Senior Brand Manager Novartis, Heading the functional foods segment.
  • Brand Manager Parle Products – Responsible for brands such as Parle-G, Krackjack, Kisme etc.
  • Founder member of Grassroots, a management consulting company in Pune which has worked with FMCG, Heavy Engg, Super Specialty Hospitals, IT firms, Auto component manufacturers
  • Core faculty member for U ‘n’ I versity formed by Hindustan Unilever and SIBM for their distributors.

Experience with Brand Finance since 2006:

Conducted Stratgey & Marketing due diligence of

  • IHCL to examine Taj hotels and brand architecture issues
  • Nutrine brand for Godrej Beverages & Foods Ltd
  • Chateau Indage – Valuation of a portfolio of Wine brands – Pioneers & Leader in Indian wine market
  • Godrej Consumer Product Ltd – Soaps & Colors range of products
  • Pritish Nandy Communications – a Media company into production of content for both Cinemas & TV
  • Medimix – brand and its variants for Cholayil Ltd.
  • Tehelka – print publication.
  • Oxford range of textile fabrics and ready made garments.
  • Kingfisher Airlines – Leading private sector airline brand
  • TAFE – Valuation of leading tractor brand – Massey Fergusson
  • Raymond – Valued Color Plus, Zapp & Notting Hill brands of garments from Raymonds range
  • Lafarge Cements India – Brand Portfolio review
  • Godrej Properties Limited – Communicating the current & Potential value in IPO process
  • Sahara India Pariwar – Communicating the current & Potential value of Sagara Prime City in IPO process
Ajimon Qualifications & Memberships:

  • MBA with specialization in Marketing from IMDR, Pune
  • Graduated in Chemistry from University of Poona
  • Certified assessor with competency assessment from Thomas International UK.
Previous experience:

  • Overall 18 years of work experience with leading corporates in FMCG, Durables & Consulting space.
  • Brand Management at Philips India Ltd, Pune. After heading garment care category for 2 years, was involved in global repositioning of Philips Beauty portfolio.
  • Sales and Brand Management in Rasna, Ahmedabad. Field sales experience in North & East India. Brand head of mother brand Rasna Soft Drink Concentrate.
  • Founder member of Grassroots, a management consulting company in Pune which has worked with FMCG, Heavy Engg, Super Specialty Hospitals, IT firms, Auto component manufacturers
  • Sales & Brand management Faculty in two leading business schools in Pune – continuing currently.

Experience with Brand Finance since 2006:

Conducted Stratgey & Marketing due diligence of

  • IHCL to examine Taj hotels and brand architecture issues
  • Nutrine brand for Godrej Beverages & Foods Ltd
  • Chateau Indage – Valuation of a portfolio of Wine brands – Pioneers & Leader in Indian wine market
  • Godrej Consumer Product Ltd – Soaps & Colors range of products
  • Pritish Nandy Communications – a Media company into production of content for both Cinemas & TV
  • Medimix – brand and its variants for Cholayil Ltd.
  • Tehelka – print publication.
  • Oxford range of textile fabrics and ready made garments.
  • Kingfisher Airlines – Leading private sector airline brand
  • TAFE – Valuation of leading tractor brand – Massey Fergusson
  • Raymond – Valued Color Plus, Zapp & Notting Hill brands of garments from Raymonds range
  • Lafarge Cements India – Brand Portfolio review
  • Godrej Properties Limited – Communicating the current & Potential value in IPO process
  • Sahara India Pariwar – Communicating the current & Potential value of Sagara Prime City in IPO process

Team sas : SAS team besides the above individuals consists of experienced visualisers, copywriters, production experts and client servicing team members.’