SAS Experties


Strategic process

Brand is not just a name logo or symbol. Brand is delivered through product and/ or service experience, which a consumer is paying for. Consumer expectation from different brands might be different although they are from the same product category. We make an effort to understand what each of our client’s brands means to its customers. What are the key drivers for the brand and what are the customer/ consumer expectations from that brand. This process defines the basis for communication for each of the brands handled by us.

Creative communication

Reiterating the fact that visually appealing creative may not always deliver the communication objective, our primary focus is on the desired consumer response. Our strategic process gives us deep understanding of the brand subsequent to which we ask certain questions to ourselves.

  • What is the medium and what are the limitations?
  • Is the creative concept capturing the message?
  • Should the message be simple or intellectually challenging?
  • Is the creative capable of generating desired consumer response?
  • Does it stands out in the clutter?
Enhancing the aspirational value

We created the perception that studying at SIBM is a matter of pride. Adopting different positioning themes for each new academic year, we innovatively crafted the image that SIBM is not your average B-school. Also, we came up an intellectual property called ‘SIBMite’. Our communication reinforced the thinking that being an SIBMite is a prestige and privilege.

Brand architecture

We do help our clients in taking a decision on the brand architecture. A lot of time the dilemma of branding the range of products under an umbrella brand or separate brands delay the process of launching the products as well as reaching out to consumers though communication. We do undertake a detail market study in understanding the consumers/ customers and the buying process besides understanding the budgetary implications of the branding to recommend the brand architecture to our clients.

Brand management

If needed, we get into the shoes of a brand/ marketing manager in managing the entire brand management process. Simply speaking the 5 Ps of marketing are managed by our team similar to the function of a brand / marketing manager.

Support Services

SAS has a strong networking with various agencies that specialize in a particular field. Depending on the requirement of the client and the need of the hour for the brand, we bring is these agencies on board for our clients. We believe in a transparent way of working where these agencies directly deal with the client. In case sas functions as a nodal agency in getting the work executed through these agencies, we charge a fee, which is also pre-discussed with the client. Some of these services are as follows:

Events & launches :

With a short notice, we can arrange and execute an event in more than 120 cities in India.

Media planning & buying :

We bring in some of the best media planning and buying agencies in the country, the objective is not to offer huge savings to the client but to maximize the returns for the brand in the available budget.

Print production :

We have a deep understanding of the printing processes and we also work very closely with the print houses of various sizes. The printers are selected based on the requirement of the job and complications involved in the process.

Photography, audiovisuals, documentaries etc :

We do undertake various indoor and outdoor photography projects depending on the requirement of the creative. The production for the electronic medium is also done.

We bring in some of the best media planning and buying agencies in the country, the objective is not to offer huge savings to the client but to maximize the returns for the brand in the available budget.

Print production :

We have a deep understanding of the printing processes and we also work very closely with the print houses of various sizes. The printers are selected based on the requirement of the job and complications involved in the process.

Photography, audiovisuals, documentaries etc : We do undertake various indoor and outdoor photography projects depending on the requirement of the creative. The production for the electronic medium is also done.